Before setting up any marketing strategy one must first establish what they hope to achieve with the marketing strategy. Some of these goals include to increase followers, increase sales, and increased interactions among other goals.
Much more can be achieved by a brand when they have a clear marketing goal because they are able to focus on their strategy and the direction they want to go. Brands and individuals can have different marketing goals when it comes to Instagram marketing.
One of the ways to interact with your followers is to set up a two-way communication portal in which they will be able to interact with you and know what you’re about better. One can achieve this through responding to the comments they share and making the responses appealing to the masses.
Setting up this portal will ensure that your followers will be able to trust you and when they do they can buy your products. Brands will always deal with negative criticism and they can respond positively through the comment section which is viewed by all followers and potential customers.
People like to win and they can participate in contests where they can win prizes and this would promote your brand. Contests can be used to bring in more followers to your Instagram page because you can make some of the requirements for the competition to include bringing in extra followers.
Photos which are appealing can be shared and this will grow your audience and capture those who already follow you. The right hashtags and appealing photos can get your brand discovered quickly and widely. Make your hashtags relevant to your brand so that you can get long-term followers and increase your leads.
When one is putting out content on their Instagram pages, they should make sure that the focus is on quality content that will satisfy followers. Changing the timing of your posts can have a huge impact on the increase of your following.
Scheduling your posts at the time when followers are on Instagram is convenient for a brand because they can create the posts earlier but deliver them at the right time. Brands and individuals can carry out an analysis on the best times to post in the daytime and in the course of the week and post their content at that time.
Brands can use their analytics and insights of the Instagram pages to come up with better marketing strategies that will generate a larger following. You’ll only know whether you’re doing the right marketing if you measure your results after a period of time.
Brands can pay for advertising and this will reach a large group of people and it can be very useful especially when it’s targeted marketing. Brands should be flexible enough to include new marketing strategies as they observe the results of their marketing campaigns on Instagram.